New Look, Dublin
Flagship store 2010
Retail
Illuminated visual impact was a theme that ran throughout, with more illuminated signage than any other store on the high street, New look together with Vision On have brought a new level of standard to premier stores throughout the world.
When asked by New look to create visual solutions and produce and install all bespoke signage (illuminated and non illuminated) including bespoke and special department branded signage/display solutions to columns, cash desks, bulkheads and high level shelfs as well as wall and screen graphics printed to various medias,Vision On produced everything in-house and installed on time and on budget.
Vision on produced high level illuminated signage, a mixture of LED light box lettering, CNC cut acrylics back lit with LED Halo lighting and bespoke clear acrylic lettering filled with crystals for stylised department branded headers.
Signage for branding and department headers played a major part in the ‘New Look’ Flagship store. NL- MAN was an important new brand that New Look wanted to make a major impact and promote their menswear department.
Non illuminated freestanding high level signage solutions, special clip frames designed to be positioned on shelving to showcase images and product to a large illuminated curved light box was also created for the men's high level denim display.
From the initial concept visuals right through to the last fixing on site, Vision on was on hand every step of the way.
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