British fashion retailer Hackett celebrated the long-running Henley Royal Regatta, which took place in the days leading up to the first weekend of July, with a series of themed custom retail window displays.
Harlequin Design produced the window displays, which could be seen across four of Hackett’s stores in London. The windows divided the River Thames into two, to reveal what goes on above and below the water. This creative display of the Thames provides a fantastic focal point that beautifully reflects the Regatta.
Above the waterline, mannequins dressed in Hackett’s spring and summer 2017 collection are applauding. They are accessorised with traditional boater hats and binoculars, and the props seen in the display consist of items like a megaphone, trophies and champagne bottles.
Below the water, there are fish swimming among the plants and rocks, with ducks paddling on the surface. The water effect has been created with vinyl plastic, carefully shaped to create a rippling effect, with spotlights shining down to generate a sparkling reflection. The backdrop of the custom window displays is just a plain blue, so as not to draw focus away from the action happening at the forefront of the display.
Other windows, such as the one at Hackett’s Mayfair and Covent Garden stores feature rowing oars, with “Hackett” engraved on the oak handles.
The Henley Royal Regatta rowing event has been an annual event, held on the River Thames by Henley-on-Thames. Established in 1839, the Regatta lasts five days, Wednesday through to Sunday and also has its own rules and organisation as it pre-dates other national and international rowing organisations.
Image Credit: Harlequin Design / Instagram