Harrods and Gucci have collaborated this August, offering the Gucci Garden for visitors. Gucci has brought a host of flora to the London department store, taking over the window displays and in-store displays with vibrant colours and patterns.
Harrods’ 16 windows on its Brompton Road location have brought two Gucci stories to life. There is the launch of the first fragrance from the new creative direction, Gucci Bloom, and the House DIY programme, a personalisation service from Gucci which includes a butterfly motif patch exclusive to Harrods.
Visually the windows have been created in connection to the Gucci Garden, using several memorable floral motifs.
The faces of actresses and models that are the face of Gucci fragrance appear in print visuals, and also serve as a backdrop to some of the windows. The Gucci Bloom fragrance bottle is repeatedly showcased throughout the window display, on round tables. This retail window design concept can also be seen at Gucci Sloane Street and Old Bond Street window displays.
The window scheme contains green or pink velvet walls, vintage rugs and the Gucci DIY crest. Items that have been displayed in several display cases, including valets and wooden wardrobes. These items are limited edition bags, shoes and accessories that are ready to wear for men and women.