Dutch designer Noa Verhofstad has designed the Summer 2017 window displays for luxury retailer Hermès for several of their European stores, incorporating some colourful 3D retail props. Verhofstad has taken the iconic travelling suitcase designed by Hermès as the starting point for the windows.
Inside the suitcases, the summer feelings are brought to life, with a suitcase, sunbeds, parasols and a diving board all laid out. In the various nooks and crannies of the suitcase are Hermès products, like purses, belts, bags and shoes. These products have become part of the lively settings seen in the window displays.
Verhofstad said about the inspiration behind the windows and the miniature props, “When you go on holiday, you pack your suitcase and the items inside of it get a special value after being home. They are connected to nice memories. I would like to put that special summer feeling inside these windows.”
The colour is what first draws the customers’ eye to the window, but it is the detail in the window displays that is almost magical. There is so much to look at, such as palm trees, the blue scarf in the pool and the beach hut. The products displayed in the windows seem to blend in with the display seamlessly, as their bright colours match the vibrancy of the scenes laid out. The suitcases were placed before white backdrops, so the colour really stands out.