British product and interior designer Lee Broom collaborated with luxury retailer Bergdorf Goodman to design the store’s menswear windows for NYCxDESIGN, a citywide celebration of design held every year in May in New York City. Bergdorf Goodman is well known for its creative shop displays, which it produces throughout the year. As part of NYCxDESIGN, the Bergdorf Goodman menswear windows bring an awareness and increased appreciation of design to a wider audience.
The Bergdorf Goodman store on Fifth Avenue had its four windows display the customary life of an everyday man in four themes: exercise, work, play and explore. Broom used lighting fixtures to illuminate each window and the mannequins that also featured Thom Browne’s Summer 2017 menswear collections. The four windows have been curated in a fun yet surreal and scenographic style, featuring planets and Greek columns. Broom has presented his lighting fixture products in a new way and with the classic Bergdorf aesthetic in mind.
The lighting fixtures, products and 3D props come together to make eye-catching window displays. In the ‘Play’ window, the monochromatic stripes on the floor, backdrop, lights and scooter bike help the blue and peach feathered jacket stand out. In the ‘Explore’ window, the orange planet painted on the backdrop and the round lights hanging down recreate an otherworldly feeling of space.
Broom said of the project, “It was an honour to be asked by Shane Ruth, visual director of Bergdorf Goodman, to create designs for Bergdorf Goodman’s Men’s Store windows and to work with Shane’s fantastic team. The windows draw shoppers from across the globe, entertaining visitors from the sidewalk and being able to bring my designs to Fifth Avenue has been a very special experience.”