In time for the Spring/Summer launch of Primark’s two new European stores, the Vision On Lux Display team were given the opportunity of kitting out the space with lightboxes in multiple profile sizes, brilliantly printed canvases and high-quality vinyl graphics.
Our team travelled to the locations of Primark’s European stores, Florence, Italy and Zwolle in the Netherlands, where we carried out site surveys to help kick-start the projects. Combined, both locations cover a surface area of approximately 9000sqm spanning a total of four floors – that’s three floors for Zwolle and one for Florence. All relevant information was gathered and passed onto our diligent in-house artworking and manufacturing teams. We met the challenge of producing multiple window and wall vinyl treatments that would help set the tone-of-voice for each store. We also produced a combined total of 69 illuminated lightboxes and non-illuminated frames that were designed to be wall mounted or hung in key areas of the store, with high-tension fabric canvases to suit.
Working from the information captured, our in-house team designed and manufactured the lightboxes with precision accuracy, tailoring each one for the unique areas that the Florence and Zwolle retail spaces offered. The supporting canvases and vinyl graphics were printed and produced on our high-quality, cutting-edge machinery. Once completed and all stringent quality control checks were met, everything was carefully packaged and delivered by our installation teams directly to each location.
Throughout the entire process, we always meticulously check every item before it reaches our client, and we keep in contact with them every step of the way. This ensures our high standards are always met, and the job is done right, wherever in the world it may be.
Our experience in designing, manufacturing and installing many unique projects across the globe means that our custom lightbox displays really do help light up the world.