The luxury fashion company Mulberry recently unveiled a new window display at their London flagship store on New Bond Street. The scheme has been inspired by the company’s Autumn/Winter 2017 Ready-to-wear collection, featuring a checked pattern.
The window space has been transformed. There are bespoke shelving units, skilfully constructed to echo a classic check pattern by contrasting oak with burgundy stained wood. Some of the check squares have a different colour backdrop to the overall dark green, which makes them distinct from the products being displayed on that shelf. These colours include a deep orange behind a black or cream bag. The result is an architectural and colourful display, using natural materials and adaptable platforms to show the seasonal merchandise.
The visual merchandising design immediately draws the passers-by to the products on display, be it the bags, scarfs or shoes. When a new collection is on display, it is important the visual merchandising is carried out well, so customers can quickly browse the products with few props or distractions getting in the way.
The windows are also promoting the brand’s hallmark colour, Mulberry Green. Developed in 2015, the colour is used for packaging, shoe insoles and outerwear lining. The shade evokes a love of the English country and simultaneously references Mulberry’s heritage.
Image credit: Mulberry England / Instagram