Earlier this month Missguided opened their second brick and mortar store – home to their official babe uniform – in Bluewater, Kent. This comes less than a year after the successful launch of the fashion brand’s inaugural flagship store in London’s Westfield Stratford City, further establishing it as a key player in the physical retail space.
Here at Vision On we were once again excited to play a part in manufacturing and delivering key elements of the new experiential store, designed by leading creative agency Dalziel & Pow. From the eye-catching custom lightbox displays and fabulous 3D props on show, to the elegant vinyl wall graphics, we couldn’t be prouder in contributing to Missguided’s amazing shopping experience.
Of course, there are many things to consider when delivering such a visually stunning project. For one, ensuring everything fits beautifully within the space. Fitting the fitting rooms, so to speak, was one example. With their eye-catching palm tree photographic walls – a standout feature in themselves – we carried out a detailed survey so that when we came to install the large format vinyl graphics, everything joined up seamlessly.
Our very own Lux Display team manufactured the lightboxes that shine throughout the store, adding brilliance to the already engaging visually merchandised displays. The vibrant photographic lightboxes brilliantly compliment their punchy text-based counterparts.
We applied fret-cut vinyl to mirror columns, evoking a great sense of depth. Two large curved non-illuminated screens and one flat double-sided variant highlight focal areas within the store. We manufactured and installed everything with care and precision. Pink tone-of-voice text blocks, mirror plinths and 3D pineapples in various sizes and coordinating colours were all produced and delivered by our team.
Our project managers worked closely with the contractors on-site to ensure everything went smoothly. We believe direct communication is vital to the success of any project. From production to delivery, we completed the project in less than two months. We think the store looks amazing. Why not take a look?!